Everyone watches YouTube these days, whether you want to admit it or not - it's become an intrinsic part of our daily behaviour. I was lucky enough to be contacted by them to pitch for the key art for their presence at the biggest gaming event of the year E3.
The original brief was quite sketchy and light on the ground - simply asking me to 'do what I do' and create the lock up for the event and then some supporting assets. I'm guessing you can hear those alarm bells as well when it comes to having such a light brief, with this in mind I did manage to wangle a bit more info from the stakeholder which gave me a good basis to apply my craft. Everything should start with a solid brief, covering all questions allowing you to be as divergent as you want to be within the confines of what's required.
Initially I began my sketching process - exploring how the YouTube logo will sit with the E3 LIVE type, playing around with the size of each element. As they are both huge brands I wanted to give them both an equal amount of clarity. After a few sheets of compositions I finally felt happy with my choice of a stacked approach. I then hit the computer to start visualising this.